Last updated: 22 July 2026 Version: 1.0
1. Provider and scope
These Business Terms and Conditions of Sale and Use (the “Terms”) govern access to and use of Senvarel, including its website at senvarel.com, applications, dashboards, APIs, reports, analyses and related services (collectively, the “Service”).
The Service is provided by Imad El Ghamdi, Entrepreneur individuel (micro-entreprise), having its registered office at 37 rue Etienne Dolet, 95100 Argenteuil, France, registered with SIREN number 941517021, VAT number or VAT status FR24941517021 (the “Provider”, “we”, “us” or “our”).
The Service is intended exclusively for natural or legal persons acting for purposes relating to their trade, business, craft or profession. It is not offered to consumers. By creating an account, accepting an Order or using the Service, the person accepting these Terms confirms that they are acting professionally and have authority to bind the relevant business or organisation (the “Customer”, “you” or “your”).
These Terms, any online order, order form or proposal accepted by the Customer (an “Order”), the applicable plan description, and any Data Processing Agreement referenced in the Order form the agreement between the parties (the “Agreement”). If documents conflict, the following order of precedence applies: (1) the signed Order, (2) the Data Processing Agreement for personal-data matters, (3) any Service Level Agreement expressly agreed in writing, and (4) these Terms.
2. Description of the Service
The Service helps Customers analyse and improve their visibility in traditional and AI-assisted search environments. Depending on the selected plan, features may include:
website and technical SEO audits;
monitoring of brand, domain, citation and competitor visibility;
analysis of search results and responses generated by third-party AI services;
content planning, recommendations and assisted content generation;
detection of public authority, citation, backlink, social-platform or community opportunities;
integrations with Customer-authorised third-party services, including analytics, webmaster, publishing or content-management tools; and
reports, scores, alerts, dashboards and workflow tools.
The exact features, usage limits, number of sites, users, queries, analyses or generated items, update frequency, storage allowance and support level are those displayed for the selected plan at the time of the Order or set out in the Order.
We may improve, update or replace features where this does not materially reduce the essential functionality purchased for the current subscription period. Preview, alpha, beta or experimental features may be changed or discontinued at any time and are provided without a service-level commitment.
3. Account creation and administration
The Customer must provide accurate, complete and current information and keep it updated. The Customer is responsible for:
appointing authorised administrators and users;
preserving the confidentiality of login credentials and authentication methods;
all activity carried out through its accounts, except to the extent caused by our breach;
promptly notifying us at hello@senvarel.com of suspected unauthorised access; and
ensuring that each user complies with the Agreement.
Accounts are personal to authorised users and may not be shared. We may require reasonable verification of the Customer’s identity, authority or business status.
4. Orders and acceptance
An online Order becomes binding when the Customer selects a plan, provides the required information, accepts these Terms through the designated checkbox or signature process, and, where applicable, successfully completes payment authorisation.
Before confirming an online Order, the Customer can review and correct the information entered. The Provider will send confirmation to the email address associated with the account. Electronic records kept in our systems and those of our payment provider may be used as evidence of Orders, acceptance and transactions, subject to applicable law.
Any quotation or proposal is valid for the period stated in it. Unless otherwise stated, it is valid for thirty days and becomes binding only after acceptance by both parties.
5. Free trial
Where offered, the Service may include a free trial of three calendar days beginning on the date and time shown during activation. The checkout or activation page specifies whether a payment method is required.
If a payment method is required, the subscription will automatically become paid at the end of the trial and the applicable subscription fee will be charged unless the Customer cancels before the trial expires. The price, billing interval and time of the first charge will be shown before the trial is activated.
Unless the Order states otherwise:
one trial is available per Customer, organisation and payment method;
trial functionality or usage may be limited;
the Provider may refuse or end a trial in cases of fraud, abuse or repeated registration; and
trial data may be deleted if no paid subscription is activated, subject to the Privacy Policy and any agreed export period.
The Customer can cancel through the subscription settings or by following the process described in Section 9. Cancellation must be completed before the displayed trial expiry time to prevent the first charge.
6. Prices and taxes
Prices are those displayed on the pricing or checkout page or specified in the Order. Unless expressly stated otherwise, prices are quoted in euros, exclusive of value-added tax and any other applicable taxes, duties or levies.
The Customer is responsible for taxes payable in connection with the purchase, excluding taxes based on the Provider’s net income. Where required, the Customer must provide a valid VAT or tax identification number.
We may change prices for a future renewal period by giving reasonable prior notice. A price change does not affect a prepaid current subscription period. If the Customer does not agree to a future price, its remedy is to cancel before the relevant renewal.
7. Payment and invoicing
Subscription fees are payable in advance at the start of each monthly or annual billing period, unless the Order states otherwise. Usage-based or additional fees may be charged in arrears or when the relevant allowance is exceeded, provided that the applicable rate or purchase mechanism was disclosed to the Customer.
Payments are processed by Stripe. The Customer authorises the Provider and its payment processor to charge the selected payment method for all amounts due. The Provider does not store complete payment-card details.
Invoices are made available electronically in the account or sent by email. The Customer must ensure that its billing and payment information remains valid. If a payment fails, we may retry the charge, request an alternative payment method, restrict paid features or suspend access after reasonable notice.
For business Customers, late-payment penalties are due automatically from the day after the invoice due date, without prior notice, at the rate applied by the European Central Bank to its most recent main refinancing operation in force on 1 January or 1 July, as applicable, plus ten percentage points. A fixed recovery charge of EUR 40 per overdue invoice is also due. Additional reasonable recovery costs may be claimed where they exceed that amount and can be substantiated.
Except where the Agreement or mandatory law provides otherwise, fees already paid are non-cancellable and non-refundable. This does not affect any credit or reimbursement expressly granted by us following a verified billing error or material breach.
8. Subscription term and automatic renewal
The initial subscription term is the monthly or annual period selected in the Order. Unless cancelled in accordance with Section 9, the subscription automatically renews for successive periods of the same length, and the then-applicable fees will be charged at the beginning of each renewal period.
The account interface will display the current plan, billing interval, renewal date and available cancellation controls. The Customer is responsible for cancelling before renewal if it does not wish to continue.
9. Cancellation, downgrade and termination
9.1 Cancellation by the Customer
The Customer may cancel automatic renewal at any time through Account Settings > Billing > Cancel subscription, or by contacting hello@senvarel.com where the in-product function is unavailable. Cancellation takes effect at the end of the current paid period. The Customer retains access until that date, unless the Agreement is terminated earlier for breach.
Downgrades take effect at the next renewal unless otherwise displayed. Data or features exceeding the new plan limits may become inaccessible or be deleted after reasonable notice; the Customer should export required data before the downgrade date.
9.2 Termination for breach
Either party may terminate the Agreement if the other party materially breaches it and fails to remedy the breach within thirty days after written notice. The cure period does not apply where the breach cannot be remedied, involves unlawful use, a security threat, fraud, infringement of third-party rights, or repeated violation of the acceptable-use rules.
9.3 Suspension
We may suspend all or part of the Service where reasonably necessary to:
protect the security, integrity or availability of the Service or third-party services;
prevent unlawful, fraudulent or abusive activity;
respond to a legal or regulatory requirement;
address overdue undisputed fees after notice; or
stop a material breach of the Agreement.
Where appropriate, we will give advance notice and limit the suspension in scope and duration. In an urgent security or legal situation, notice may be given after suspension.
9.4 Effect of termination
On termination, the Customer’s right to use the Service ends. Amounts accrued before termination remain payable. At the Customer’s request made before termination or within 30 days afterward, and subject to technical feasibility and payment of all undisputed amounts, we will make Customer Data available for export in a commonly used format. After that period, Customer Data may be deleted or irreversibly anonymised in accordance with the Privacy Policy, except where retention is required by law or for backup integrity.
Sections that by their nature should survive termination—including payment obligations, confidentiality, intellectual property, warranty disclaimers, liability, governing law and dispute resolution—will remain effective.
10. Licence to use the Service
Subject to payment of applicable fees and compliance with the Agreement, the Provider grants the Customer a limited, non-exclusive, non-transferable, non-sublicensable right during the subscription term to access and use the Service for the Customer’s internal professional activities.
The Customer may not, except where mandatory law expressly permits it:
copy, sell, resell, rent, lease, distribute or commercially exploit the Service for third parties outside the authorised plan;
reverse engineer, decompile or attempt to discover source code, models or non-public algorithms;
bypass usage limits, access controls or security measures;
use automated means to overload, scrape or extract the Service other than through an authorised API;
use the Service to build or benchmark a competing product for publication without our prior written consent;
remove proprietary notices; or
allow access by an unauthorised person.
Agency or multi-client use is permitted only where the selected plan or Order expressly authorises it. In that case, the Customer remains responsible for its clients’ instructions, permissions and use.
11. Customer Data and permissions
“Customer Data” means data, content, credentials, prompts, instructions, files, URLs, site information, integration data and other materials submitted to or collected through the Service on the Customer’s instructions, excluding Provider technology and de-identified aggregate information.
As between the parties, the Customer retains all rights in Customer Data. The Customer grants the Provider and its authorised sub-processors a worldwide, non-exclusive, limited licence during the Agreement to host, copy, transmit, transform, analyse and otherwise process Customer Data solely to provide, secure, support and improve the Service, comply with the Agreement and law, and as otherwise instructed by the Customer.
The Customer represents that it has all rights, notices, consents and lawful bases necessary to provide Customer Data and authorise its processing. In particular, the Customer must ensure it is permitted to connect websites, analytics properties, search-console accounts, content-management systems and third-party accounts to the Service.
The Provider will not use Customer Data to train a general-purpose AI model for unrelated third-party use unless the Customer expressly agrees in writing. The Service may, however, transmit selected inputs to the third-party AI providers identified in the Privacy Policy and sub-processor list to generate requested results. The Customer must not submit special-category, highly confidential or regulated personal data unless expressly authorised in an Order and supported by appropriate safeguards.
We may generate and use aggregated or irreversibly de-identified statistics that do not identify the Customer, its users or any individual, for security, analytics, capacity planning, benchmarking and Service improvement.
12. Publicly available and third-party data
At the Customer’s request, the Service may retrieve or analyse publicly accessible web pages, search results, citations, public posts or comments, metadata, and information made available through third-party APIs. The availability, completeness, ranking and lawful re-use of such data may depend on the source and may change without notice.
The Customer is responsible for using outputs in compliance with applicable law, intellectual-property rights, privacy rights, database rights, contractual restrictions and the terms of the relevant source. The Service does not grant ownership of third-party material and does not guarantee that every contemplated re-use is lawful.
13. AI-assisted features and outputs
Some features use machine-learning or generative-AI systems supplied by us or third parties. AI-generated or AI-assisted content, scores, recommendations, citations, classifications and forecasts (the “Outputs”) are probabilistic and may be incomplete, outdated, inaccurate, duplicated, biased or unsuitable for a particular purpose.
The Customer must review and validate Outputs before publishing them, relying on them or using them to make decisions. The Service does not provide legal, financial, medical or other regulated professional advice. Search rankings, traffic, citations, sales, revenue and inclusion in responses from search engines or AI services are controlled by third parties and are never guaranteed.
To the extent permitted by applicable law and subject to third-party rights, the Customer may use Outputs generated specifically for it for its professional purposes. Due to the nature of generative systems, similar or identical output may be produced for other users, and Outputs may not qualify for intellectual-property protection.
The Customer must not use AI features to generate or disseminate unlawful, deceptive, discriminatory, infringing or harmful content, impersonate individuals, manipulate reviews or public discussion, create undisclosed spam, or make high-impact automated decisions about individuals.
14. Acceptable use
The Customer must not use the Service:
unlawfully or in violation of third-party rights;
to introduce malware, malicious code or security vulnerabilities;
to gain unauthorised access to any system, account, network or data;
to send spam or conduct abusive, deceptive or undisclosed promotional activity;
to perform scraping, surveillance or profiling prohibited by law or by an applicable source agreement;
to process sensitive or regulated data outside the agreed scope;
to interfere with the Service or impose a disproportionate load;
to misrepresent Output as independently verified fact; or
to facilitate discrimination, harassment, fraud or other harm.
We may investigate suspected misuse and cooperate with competent authorities where legally required. Where feasible, we will allow the Customer to explain or remedy a suspected violation before permanent termination.
15. Third-party services and integrations
The Service may interoperate with third-party platforms, APIs, models, plugins, websites or data sources. Those services are governed by their own terms and privacy notices and remain under the control of their providers. We are not responsible for changes, suspension, unavailability, output, data quality or conduct of a third-party service, except to the extent directly caused by our breach.
The Customer authorises us to exchange Customer Data with enabled integrations as necessary to provide the requested functionality. The Customer can revoke an integration through the applicable settings, although doing so may disable related features.
16. Provider intellectual property
The Service, software, interfaces, designs, databases, documentation, methods, scoring systems, trademarks, logos and all related intellectual-property rights are owned by or licensed to the Provider. No ownership is transferred to the Customer.
If the Customer provides suggestions or feedback, the Provider may use them without restriction or payment, provided that this does not identify the Customer or disclose its confidential information without permission.
17. Confidentiality
Each party may receive non-public information that is identified as confidential or should reasonably be understood to be confidential (“Confidential Information”). The receiving party will:
use Confidential Information only to perform or exercise rights under the Agreement;
protect it with at least reasonable care;
disclose it only to personnel, professional advisers and subcontractors who need to know it and are bound by confidentiality obligations; and
notify the disclosing party of unauthorised disclosure where legally permitted.
Confidential Information does not include information that the receiving party can demonstrate was lawfully known without restriction, becomes public without breach, is independently developed without use of the Confidential Information, or is lawfully received from a third party.
If disclosure is legally required, the receiving party will, where permitted, give prompt notice and disclose only what is required.
18. Personal data
Each party will comply with applicable data-protection law, including the General Data Protection Regulation and the French Data Protection Act.
For personal data processed by the Provider for account management, billing, security, product analytics and its own business purposes, the Provider acts as data controller as described in the Privacy Policy.
Where the Provider processes personal data contained in Customer Data solely on the Customer’s documented instructions to provide the Service, the Customer is the controller and the Provider is its processor. The Data Processing Agreement available at https://senvarel.com/dpa applies to that processing and forms part of the Agreement.
The Customer must not use the Service to collect or process personal data without an appropriate lawful basis and required notices. The Customer remains responsible for responding to data-subject requests relating to Customer Data, with reasonable assistance from the Provider as described in the Data Processing Agreement.
19. Security
We maintain appropriate technical and organisational measures designed to protect Customer Data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access. Measures may include access controls, encryption in transit, credential protection, logging, backups, vulnerability management and incident-response procedures, proportionate to the risks and the Service tier.
No internet service can be guaranteed completely secure. The Customer must configure its account appropriately, limit permissions, use strong authentication, maintain secure endpoints and promptly revoke access for departing users.
20. Availability, maintenance and support
We aim to keep the Service reasonably available but do not guarantee uninterrupted or error-free operation unless a separate Service Level Agreement expressly provides otherwise. The Service may be unavailable because of planned maintenance, emergency maintenance, security events, internet failures, third-party providers, force majeure or circumstances outside our reasonable control.
Where practicable, we will provide advance notice of planned maintenance likely to cause material disruption. Support channels and response targets are those included in the selected plan. Response targets are not resolution guarantees.
21. Warranties and disclaimers
Each party warrants that it has authority to enter into the Agreement.
The Provider warrants that the Service will be supplied with reasonable care and skill and will materially conform to its then-current documentation under normal authorised use. If the Customer reports a reproducible material non-conformity, the Provider will use commercially reasonable efforts to correct it. If correction is not reasonably possible, the Provider may terminate the affected Service and refund prepaid fees for the unused portion of the affected subscription period. This is the Customer’s primary contractual remedy for breach of this warranty.
Except for express warranties in the Agreement and to the maximum extent permitted by law, the Service, third-party data and Outputs are provided “as is” and “as available.” The Provider disclaims implied warranties of merchantability, fitness for a particular purpose, non-infringement, accuracy and results where such disclaimers are legally permitted.
22. Liability
Nothing in the Agreement excludes or limits liability that cannot legally be excluded or limited, including liability for fraud, wilful misconduct, gross negligence where applicable, death or personal injury caused by negligence, or breach of mandatory data-protection obligations to the extent such limitation is prohibited.
Subject to the preceding paragraph, neither party is liable for indirect, incidental or consequential loss, loss of profit, revenue, business, opportunity, anticipated savings, goodwill, reputation, or loss or corruption of data, except where such loss constitutes direct damage under applicable law and was reasonably foreseeable.
Subject to the first paragraph of this Section, each party’s aggregate liability arising out of or relating to the Agreement during any rolling twelve-month period is limited to the fees paid or payable by the Customer for the Service during the twelve months preceding the event giving rise to the claim.
The limitations in this Section reflect the allocation of risk between the parties and apply regardless of the legal basis of the claim, to the extent permitted by law.
23. Third-party claims
The Customer will defend and indemnify the Provider against a third-party claim arising from Customer Data, the Customer’s unlawful use of the Service, or the Customer’s material breach of Sections 10 to 14, to the extent the claim was not caused by the Provider.
The Provider will defend the Customer against a third-party claim alleging that the core Service, when used as authorised, infringes that third party’s intellectual-property right, and will pay damages finally awarded or agreed in settlement. This obligation does not apply to claims arising from Customer Data, Outputs, third-party services, modifications not made by the Provider, combination with items not supplied by the Provider, or continued use after notice of an infringement risk.
The indemnified party must promptly notify the indemnifying party, provide reasonable cooperation, and allow it to control the defence and settlement, provided that no settlement may admit fault or impose a non-monetary obligation on the indemnified party without consent.
24. Force majeure
Neither party is liable for delay or failure caused by an event beyond its reasonable control that could not reasonably have been foreseen or avoided, including events recognised as force majeure under Article 1218 of the French Civil Code. The affected party will notify the other and take reasonable steps to mitigate the effect. Payment obligations for Services already supplied are not excused.
If the event continues for more than sixty consecutive days and materially prevents performance, either party may terminate the affected part of the Agreement by written notice.
25. Changes to these Terms
We may update these Terms to reflect legal, regulatory, security, technical or Service changes. Material changes will be notified by email, in-product notice or another durable medium at least thirty days before they take effect, unless an urgent legal or security reason requires a shorter period.
Changes will not retroactively reduce rights for a prepaid current term without the Customer’s agreement. If the Customer objects to a material change that adversely affects it, it may cancel the affected subscription before the change takes effect. Continued use after the effective date constitutes acceptance of the updated Terms for the extent permitted by law.
26. Communications and notices
Operational notices may be sent to the account email or displayed in the Service. Legal notices under the Agreement must be sent to:
Provider: Imad El Ghamdi, hello@senvarel.com;
Customer: the legal or billing contact recorded in the account or Order.
The Customer must keep its contact details current. Email notices are deemed received on the next business day after sending unless the sender receives a delivery failure message.
27. General provisions
The Customer may not assign the Agreement without our prior written consent, not to be unreasonably withheld. The Provider may assign it as part of a merger, reorganisation, financing or transfer of the relevant business, provided that the assignee assumes the Provider’s obligations and the assignment does not materially reduce the Customer’s rights.
The Provider may use subcontractors and remains responsible for their performance to the extent required by the Agreement and applicable law.
The parties are independent contractors. The Agreement creates no partnership, employment, fiduciary, franchise or agency relationship.
Failure to enforce a provision is not a waiver. If a provision is held invalid or unenforceable, it will be modified to the minimum extent necessary or severed, and the remaining provisions will continue in effect.
The Agreement constitutes the entire agreement on its subject matter and replaces prior discussions or representations concerning that subject matter. No purchase-order term supplied by the Customer applies unless expressly accepted in writing by the Provider.
28. Governing law and disputes
The Agreement is governed by French law, without regard to conflict-of-law rules.
Before court proceedings, the parties will attempt in good faith to resolve a dispute through negotiations between authorised representatives for at least thirty days after written notice of the dispute, unless urgent interim relief is required.
Where legally permitted and where both parties act as merchants, the competent commercial court at the Provider’s registered office has exclusive jurisdiction, including in cases involving multiple defendants, third-party proceedings, emergency measures or protective proceedings. In all other cases, jurisdiction is determined by applicable procedural law.
29. Contact
Questions about these Terms may be sent to hello@senvarel.com. Billing and technical questions may be sent to hello@senvarel.com.